NaturCycle is your gateway to sustainable beauty. Embrace eco-conscious skincare, thoughtfully crafted from recycled human waste, and revel in radiant results that echo our commitment to the planet. Join us in preserving beauty – inside and out.
Client Goal: To lead the sustainable beauty movement by offering clean skincare products and a digital platform that educates, engages, and empowers eco-conscious users. The Problem: Consumers often struggle to find skincare that’s both personalized and truly sustainable, with transparent practices and digital tools that support mindful habits.
This project was a valuable opportunity to develop a product from the ground up—from brand identity to final UI/UX. It challenged me to think holistically about user experience, visual cohesion, and sustainable design.
Throughout the process, I gained valuable insights into product storytelling, design consistency, and user experience strategy. While there’s always room to refine—like enhancing the product visuals with more refined photography or 3D rendering for a realistic, polished look—I see those as opportunities for future development. Overall, this project strengthened my UX and branding skills and gave me a clearer vision of how to create impactful, user-centered solutions.
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(2016-25©)
