User-Centered & Mobile-Optimized Design
The redesigned layout introduces a clean, minimalist interface with improved product visibility and streamlined navigation. Key features include a fixed bottom navigation for mobile, enhanced structure for product categories, and a consistent design system that aligns with the updated brand identity. The result is a more intuitive and engaging experience for both desktop and mobile users.
This project strengthened my UX skills in responsive design, mobile-first strategy, and visual hierarchy. It also emphasized the importance of aligning functionality with brand values to create a seamless digital experience.
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(2016-25©)