The logo was redesigned with a more playful and modern look, featuring an icon inspired by one of Alessi’s most iconic products.
The project included a refreshed logo, out-of-home and digital ads, and a conceptual subscription model tailored for Alessi’s most iconic products. Visuals focused on bold simplicity, with the campaign message "If you know, you know" aimed at design-conscious consumers.
This project challenged me to balance heritage with innovation. It sharpened my skills in visual storytelling, brand strategy, and campaign design, translating timeless design values into bold, contemporary visuals.
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(2016-25©)
